Pitch 1993 for Scholz & Friends Hamburg, Germany, ad agency.
Artdirector: Thomas Böttcher; Copywriters: Rita Werner and Carsten Setzke
The layouts were created as collages with the help of Canon color copies
Art Direction, Illustration, Advertising
Apollinaris Mineral Water – Diary Campaign
Headline:
37 degrees in the shade. The hours are lined up like fevers and merge into a space-and-time, crippling nothingness. But even the first touch with the most elegant of all elements brings it back, the here and now, the sensual proof of the realization "I am".
Claim:
Water is life. Apollinaris is water
Headline:
Is it wearing or not? Why is it carrying the wood, and why is the stone sinking? And above all, why doesn't Jürgens father, the fat, perish? I later learned specific weight, and the art of indulging in an element without giving up. You can not beat the water, but only win with him.
Claim:
Water is life. Apollinaris is water
Headline:
The rooms are air conditioned. Dealing with each other civilized. The obligatory menus refined. The wine is pasteurized. The milk is homogenized for the coffee. The holiday is organized. Nice that there is something that naturally acts from the depths.
Claim:
Water is life. Apollinaris is water
Headline:
The world is more confusing than ever. The rules of the game are changing day by day. There is little left, which seems important to everyone. Except maybe the return to the simple.
Claim:
Water is life. Apollinaris is water
Headline:
At home, the electricity comes from the socket and the water from the tap. Haha. When, after 2 days, nothing but sand, sun and cloudless sky, I finally saw water, I realized that from now on, I would meet the most important of all foods with due respect and love.
Claim:
Water is life. Apollinaris is water
Apollinaris Mineral Water – Varieties Campaign
Headline:
Apollinaris the power in you
Heppinger Mineral Water Campaign
Headline:
Risk and Side Effect: Beauty
Headline:
The human is what he drinks
Thank you for your attention
